Push Notifications Strategy: Timing, Frequency, and Personalization

Push notifications have become one of the most powerful tools for news publishers to drive reader engagement and return visits. However, the strategy behind push notifications is as important as the technology itself.

Research from the Digital News Report shows that readers who opt into push notifications are 88% more likely to return to a news site within 24 hours. But there's a catch: sending too many notifications is the number one reason readers unsubscribe.

The best practice is to limit push notifications to 3-5 per day, focusing on genuinely breaking or significant stories. Scheduled push notifications allow editors to plan their notification strategy in advance, ensuring optimal timing across time zones.