WSG signs up Gambhir

NEW DELHI, Oct 8 (UNI): World Sport Group (WSG), a leading Asian sports marketing firm, has signed up ICC Test Cricketer of the Year Gautam Gambhir in a three-year deal.

WSG CEO Venu Nair said Gambhir is the second Indian cricketer after master blaster Sachin Tendulkar to be signed up by the firm.

"Gautam Gambhir - in all forms of the game currently adds a left-hander's dimension to the master right-hander we already represent," Nair said in a release.

"The association is a long term one and is for Gautam's worldwide representation rights.

"In the last year or so, with the advent of the IPL, players and their earnings are at the centre of all the media attention.

Truth be told, the scale of the IPL notwithstanding, the real heavy hitters among the cricketers are still driven by endorsements and salaries constitute a relatively smaller portion of their income," he added.

"Recognising this, and building upon the solid body of work we have done with Tendulkar, World Sport Group has in India added a second cricketer to its portfolio." The amount that the stylish Indian opener would reap from the deal was not mentioned in the statement.